Brain-sensing earbuds with science-led product education and trial-first flows.
Brain and gut supplements with science-led stacks and habit-building subscriptions.
Targeted supplements — stack guides, biomarker-led product paths.
Premium diapers, built around size-stage navigation, auto-replenishment subscriptions.
Sustainable electric toothbrush with refined DTC pages, refills, and oral-care subscriptions.
Hydration drops. Flavour sachets, travel-friendly refill kits.
Performance body care — body care formulas, active-lifestyle collections.
New Zealand wellness, built around collagen, protein ranges with NZ storytelling.
Daily greens supplements with a science-led storefront, subscription bundles and travel-pack formats.
Urolithin A supplements with Mitopure dosing guides, cellular-health education pages.
Postpartum care, built around recovery kits, trimester-stage product paths.
Health ring with sizing flows, sleep scores, and data-led product education.
Toothpaste tablets. Tablet refills, zero-waste product pages.
Nootropic supplements with goal-based formulas, subscription pricing, and science-led product education.
Men's grooming subscriptions with witty copy, blade plans, and replenishment kits.
CBD wellness with CBD products, calm botanical collections.
Screen-time wellness with habit kits, guided routine onboarding flows.
Cognitive wellness, built around daily ritual formats, nootropic routine collections.
Seed approaches probiotics as a science brand first and a supplement company second.
Refillable cleaning with tablet starters, impact messaging, and plastic-free subscriptions.
