Cox & Cox

Cox & Cox presents the homepage as a sequence of seasonal room stories — sofas, lighting, mirrors, bedroom, storage — rather than a hard-sell product feed. Each module uses styled photography and a short destination, so shoppers enter the catalogue by mood or room before they hit filters.

The furniture category is a dense, tile-based grid of seating, storage, tables, and beds, with price and delivery cues on each card. Navigation splits the range into furniture, lighting, home décor, and made-to-order seating, which keeps a mixed catalogue of in-stock accessories and longer-lead furniture from collapsing into one undifferentiated PLP.

Made-to-order sofa pages centre on silhouette photography, fabric and size selectors, lead times, and structural-guarantee copy. The merchandising pattern is classic furniture retail: choose a range, then customise upholstery, with two-man delivery and swatch support sitting next to the price.

The storefront runs on BigCommerce and leans editorial rather than app-heavy. Search, account, and trade entry points stay in the header, while the conversion work happens in photography, fabric choice, and delivery honesty — a good example of how a UK home brand sells both decorative objects and high-consideration furniture in one catalogue.