Glenmorangie

Glenmorangie’s storefront opens like a brand film rather than a bottle shop. The homepage mixes campaign modules — series storytelling, new releases, and aged expressions — with a shop path into the core range. Age-gating and market selection sit in front of the catalogue, which is typical for a spirits brand selling direct.

The whisky listing treats expressions as a collection of characters. Bottles are presented with ABV, volume, and short tasting cues, then grouped into core range, finished editions, and scarce releases. Navigation keeps Shop, Our Story, and Visit/community paths distinct so drinkers can browse bottles or stay in brand content.

Product pages are long-form and conversion-aware: large bottle photography, tasting notes, cask story, and a clear add-to-bag block. Limited editions and gift formats sit alongside the flagship 12-year-old, with member or mailing-list prompts for priority access.

The experience is a custom brand site on Shopify bones — cinematic homepage, tightly merchandised whisky grid, and PDP storytelling. It is built for considered spirit purchases where provenance and finish matter as much as the first hero shot.