Vacation

Vacation sells sunscreen through a storefront drenched in retro resort nostalgia. The homepage uses vintage typography, poolside photography, and copy that leans into leisure culture with tongue firmly in cheek.

Collection pages present sprays, lotions, and accessories as lifestyle products rather than pharmacy necessities. Product imagery emphasises scent, packaging design, and the emotional pull of endless summer.

Navigation supports gifting, bundles, and replenishment while maintaining the brand's humorous, escapist tone throughout. Every screen reinforces the promise of smell and vibe as much as SPF.

Product pages combine scent notes, application guidance, and subscription options in a layout that feels like a 1980s holiday brochure updated for DTC. Vacation is a masterclass in category reframing through design.