Premium supplements, built around food-grown formulas, editorial wellness collections.
Supplements and gym merch with dark branding, flavour-led grids, and bundle stacks.
Wellness marketplace with curated multi-brand discovery and editorial category paths.
Daily greens supplements with a science-led storefront, subscription bundles and travel-pack formats.
Nootropic supplements with goal-based formulas, subscription pricing, and science-led product education.
Seed approaches probiotics as a science brand first and a supplement company second.