Men's skincare, built around men's routines, straightforward product bundles.
Next-gen self-care. Skin, hair, body care categories.
Pharrell's wellness brand. Daily rituals, refill-friendly collections.
Men's grooming with education hubs, kits, replenishment paths.
Sensory skincare. Ritual sets, mood-led product collections.
Hyperpigmentation care with bold Gen-Z storytelling and flare-up routine bundles.
French skincare with clinical-luxury formulas and refined product education.
