Premium supplements, built around food-grown formulas, editorial wellness collections.
Pharrell's wellness brand. Daily rituals, refill-friendly collections.
Incense and ritual objects with serene home collections and calm product edits.
Wellness marketplace with curated multi-brand discovery and editorial category paths.
Transparent daily vitamins with ingredient labels, subscriptions, and ritual-led routines.
Natural remedies — gut health formulas, everyday wellness bundles.
PMS care with an empathetic, research-led storefront, care routines and stigma-free product education.
Recovery supplements with playful branding and wellness bundle formats.
Brain and gut supplements with science-led stacks and habit-building subscriptions.
Sustainable electric toothbrush with refined DTC pages, refills, and oral-care subscriptions.
New Zealand wellness, built around collagen, protein ranges with NZ storytelling.
Seed approaches probiotics as a science brand first and a supplement company second.